El “one size fits all” approach to eyelash curlers often fails in East Asian and Southeast Asian markets, where users typically have shorter, straighter lashes and a different eyelid curvature (monolids or hooded eyes).
Technical Specifications for Brands
When requesting designs from an OEM, brands should focus on these three ergonomic factors:
The Radiance (Camber): Standard Western curlers often have a curve of 20mm¨C22mm. For shorter lashes and flatter eye shapes, a flatter arc (30mm¨C32mm) allows the tool to reach the root of the lash without pinching the skin.
The Opening Width: A wider opening allows for easier “capture” of short lashes that don’t naturally protrude far from the lid.
Flat-Head Design: Removing the “edge” o “rim” on the top bar allows the curler to get closer to the lash line, which is essential for curling lashes that grow downward.
Marketing the Advantage
Brands should emphasize the “Pinch-Free” y “Root-to-Tip” capabilities. By customizing the tool geometry, brands can significantly reduce the learning curve for consumers with shorter lashes.