Launching a tool line requires a “Phase-Gate” approach. You cannot launch everything at once; you must build a “Hero Product” and expand.
Phase 1: The “Core Five” (0¨C3 Months)
Start with the essentials that fit all skin types: 1. A Foundation Buffer, 2. A Large Powder Brush, 3. An Angled Cheek Brush, 4. A Tapered Blending Brush, and 5. A Precision Liner Brush. This covers 80% of consumer needs.
Phase 2: The “Texture Specialist” (3¨C9 Months)
Once your core is established, introduce tools for specific formulas:
Sponges for liquid finishes.
Silicone applicators for glitters and masks.
Specialty Lash Curlers tailored to your specific market’s eye shape.
Phase 3: The “ecosystem” (12 Months+)
Expand into “Tool Care” and “Storage.” This includes:
Brush Cleansing Mats (Silicone).
Travel Cases and Magnetic Holders.
Limited Edition Sets with seasonal handle colors (e.g., Rose Gold or Matte Forest Green).
The OEM Advantage
By partnering with an OEM/ODM early, you can use “open molds” for your first phase to save on costs, then reinvest those profits into “private molds” for Phase 2 and 3 to create a truly unique, patentable brand identity.