Choosing the Right Makeup Sponge for Your Target Market

Coatings significantly change the feel, durability, and market positioning of tweezers. This article explains how factories apply coatings and how each type enhances performance.

1. Titanium Coating (PVD)
Advantages

Ultra-durable

Scratch-resistant

Premium metallic finish

Color-stable

PVD-coated tweezers dominate the professional market.

2. Electroplating
Benefits

Smooth, glossy finish

Wide color range

Lower cost

Used widely in mid-range retail.

3. Powder Coating
Strengths

Thick, protective layer

Textured anti-slip grip

Strong color adhesion

Ideal for colorful consumer markets.

4. Matte Coating
Features

Non-reflective surface

Premium feel

Improved grip

Popular with minimalist brands.

5. Testing Requirements

Buyers should test:

Scratch resistance

Fingerprint visibility

Color stability after alcohol wipe

Smooth surface with no bubbles

Conclusion

Coating technology elevates tweezer durability and branding value. Buyers can strategically choose coating types depending on target market and retail price level.

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