这 “one size fits all” approach to eyelash curlers often fails in East Asian and Southeast Asian markets, where users typically have shorter, straighter lashes and a different eyelid curvature (monolids or hooded eyes).
Technical Specifications for Brands
When requesting designs from an OEM, brands should focus on these three ergonomic factors:
The Radiance (Camber): Standard Western curlers often have a curve of 20mm¨C22mm. For shorter lashes and flatter eye shapes, a flatter arc (30mm¨C32mm) allows the tool to reach the root of the lash without pinching the skin.
The Opening Width: A wider opening allows for easier “capture” of short lashes that don’t naturally protrude far from the lid.
Flat-Head Design: Removing the “edge” 或者 “rim” on the top bar allows the curler to get closer to the lash line, which is essential for curling lashes that grow downward.
Marketing the Advantage
Brands should emphasize the “Pinch-Free” 和 “Root-to-Tip” capabilities. By customizing the tool geometry, brands can significantly reduce the learning curve for consumers with shorter lashes.